iOS and Android apps are hot property right now. Every month, the latest crazes in apps, from games to diets, take the world by storm, and the top selling iOS and Android apps can make millions practically overnight. All it takes is a simple idea and the right team to develop it, and anyone can come up with the next Killer App that could make them a whole lot of money.

There are two main ways that iOS and Android apps make money for their creators. Firstly, and most obviously, there are the apps which cost money to download. Often this model is a good way to go if your app will be offering something that users would normally want to pay for, such as a collection of recipes, or access to premium content like video guides. A more popular way of generating revenue from iOD and Android apps, however, is the so called “freemium” model. Apps like this are free to download, and often come in the form of addictive games or social media applications. The way they generate their revenue is in one of two ways. One way is through advertising- which will often be coupled with a premium “ad free” version of the app that customers can pay for- which generates a steady stream of revenue based on the number of downloads of the app and how much people are using it. The other way is through microtransactions, charging users a small amount of money for in-game currency or items which make the game easier. This is the way that big gaming companies are moving towards, but there are also many companies that have cropped up specifically to make these types of app. All it takes is the right iOS or Android app, and you could find yourself a part of this modern day success story.

As you can see, there’s a lot of money to be made for those who can stand out from the crowd and come up with an app that everyone will be talking about. If you have an idea for an iOS or Android app that you think could be the next best thing, or if you want to take advantage of the world of apps to help give your business a boost, then we can help. At Netinstall, we have a lot of experience in designing top quality iOS and Android apps for a whole range of purposes. Just get in touch, and find out what we can do for you!