There’s nothing more important for a business than to have an effective brand.
However solid your business plan, however brilliant your service, things are more likely to fall apart if you are unable to make your company stand out from the crowd and stick in your potential customers’ minds. On the other hand, all of the biggest companies have a logo or design scheme which is easily recognisable, such as Disney’s Mickey Mouse ears or Microsoft’s flag. Most clearly won’t be aiming for such a huge level of brand recognition, but this demonstrates how branding works and what its main purpose is- to get the public aware of who you are and what you do, so you’ll be the first thing they think of when they are looking for the type of service that you provide.
The best way to start with branding is to put together a logo which is simple and direct. Plenty of people try to include too much in their logo, with multiple pieces of clip art and text, but all this will really do is put off your customers, as logos like this tend to look tacky. Think about the famous McDonalds “Golden Arches” logo- it says nothing about what McDonalds actually do, but children all around the world can recognise it before they learn to read. It takes something as simple as a single letter and gives it an entirely new meaning- something which all effective logo design should aim to do.
The next most important step in branding is getting your brand in the public eye. In the olden days, this took a lot of time and had to be done organically, as businesses gradually expanded and increased their reach through physical presence of stores. In the internet age, however, things are a lot easier, as with effective use of social media presence, a company can reach potentially millions of people. A recent example of this is Virgin Radio Lebanon, whose Facebook page has attracted over 13 million likes, far more than it could ever hope for had it constrained itself to operating locally via billboards and such like. Now a business is able to get itself known by actively communicating with its target audience, rather than just hoping that they will eventually come to you.
Finally, effective branding involves consistency. If the logo on the front of your store says one thing, but your website says another, then people will get confused. They won’t necessarily know that both are the same company, and this could end up driving business away. Having an effective plan for how you will carry out your branding across multiple areas. If the main aim of branding is to attract attention to your company, then you want people to be impressed when they get to your actual website. You should make sure that customers receive a consistent experience across all that you do, to give your brand more of a chance to stick in their mind.
The importance of branding, then, cannot be overestimated, and at Netinstall we are dedicated to providing a branding service which is sure to get your business noticed. With years of experience under our belts, we know how to make a lasting impression on customers that will ensure you’re their first port of call when they require what you have to offer.
Get in touch today at www.netinstall.com to find out more about what we can do for you!
By Daniel Barnes.